From Milan to the Gold Coast: How Amelia Romeo Began ✦

My grandmother Amelia worked in fashion as a seamstress. I was fascinated by the way she could take a piece of clothing, understand how it was made and transform it with her hands.

When I was around seven years old, we used to watch The Bold and the Beautiful together. I wasn’t only interested in the drama 😂I was completely obsessed with the fashion houses, the clothes and the glamorous world surrounding them.

I remember watching and dreaming that one day I would have a fashion house of my own.

In the 90’s Milan was literally the fashion capital.

I started drawing clothes when I was very young.

Page after page of dresses, outfits and ideas for the imaginary collections already living inside my head.

While other dreams came and went, fashion was the one that always stayed.

I studied fashion in high school in Milan and eventually began working in the industry. Milan taught me to appreciate beautiful details, strong silhouettes and the way the right outfit can completely change how a woman feels.

Then, in 2012, I moved to Australia.

Life on the Gold Coast was completely different from the world I had known in Milan. Suddenly, my days were filled with Pilates, sunshine, ocean swims, salty hair and afternoons that turned into sunset drinks.

My lifestyle became more relaxed, but I never lost the part of me that loved Italian glamour.

Amelia Romeo was born somewhere between those two worlds, 14 years later.

I wanted to create pieces for the way I was actually living something I could wear to Pilates in the morning, take into the ocean and style again later that day.

Practical, but never boring. Feminine, flattering and always with a little sparkle.

The name brings my story full circle.

Amelia is for my grandmother, who first introduced me to the magic of fashion.

Romeo is for my son, who represents the life I’m building now and everything still to come.

One name holds my past. The other holds my future.

Today, Amelia Romeo is still a very small brand. I work on the designs, choose the fabrics, create the campaigns and pack every order myself from my living room.

It doesn’t look like the glamorous fashion house I imagined while watching television at seven years old... def not yet, anyway.

But when I see someone wearing one of my designs, I think that little girl would be very proud that I finally began.

I want this journal to feel like the fashion blogs we used to love: personal photographs, travel diaries, outfits, inspiration, honest stories and little glimpses behind the scenes.

No perfect corporate version of the journey. Just me, the clothes and everything happening behind the sparkle.

Thank you for finding my little corner of the internet.

Ciao for now 

Love,
Stef x